Untitled is a collection of curated condominium residences at Yonge and Eglinton, created by Reserve Properties and Westdale Properties in collaboration with Pharrell Williams. A 37-storey south tower and a 26-storey north tower together hold 858 residences. Designed by IBI Group, the architecture draws its inspiration from music. Its rippling balconies echo the movement of sound waves, giving each side of the tower its own character. Suites range from studios to three bedrooms & townhomes, and each one includes its own balcony. Interiors feature smooth finished ceilings, wide plank flooring, and custom European-style cabinetry with quartz or porcelain countertops. More than 34,000 square feet of indoor and outdoor amenities by U31 pay homage to Japanese gardens and landscapes. Arrival begins at the entrance waterfall and continues through the reflection lounge and oasis gallery. Outside, the Line 1 subway and the Eglinton Crosstown LRT are just steps away, with Loblaws, Cineplex Cinemas Yonge-Eglinton and Blythwood Ravine Park all close to home.
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Building Highlights
UNIQUE Architecture
Designed by IBI Group, Untitled draws its inspiration from music. Rippling balconies echo the movement of sound waves, giving each side of the tower its own character. The result is an elegant, fluid form that changes as you move around the building, created in collaboration with Pharrell Williams, Reserve Properties, and Westdale Properties.
homes in harmony
Suites range from studios to three bedrooms, with townhomes also part of the collection. Every suite opens to a private balcony. Interiors feature smooth 9 feet ceilings, along with wide plank flooring and custom European-style cabinetry with quartz or porcelain countertops. Floor-to-ceiling windows appear where the suite design allows, creating a calm space to pause, recharge, and feel inspired.
beyond the suite
More than 34,000 square feet of indoor and outdoor amenities pay homage to Japanese gardens and landscapes. Residents can unwind at the indoor/outdoor pool and spa, gather in the coworking lounge or private dining room, and stay active in the fitness centre and basketball court. A screening room, kids' playroom, and tranquil meditation garden complete a collection rarely found under one roof.
Project Details
Project Name: Untitled
Building Type: Condominium
Location: 110 Broadway Ave, Toronto
Developer: Reserve Properties, Westdale Properties
Architecture: IBI (Arcadis Now)
Interior Design: U31
Storeys: 37 & 26
Units: 858
Unit Sizes: 302 sq. ft. – 1,661 sq. ft.
Bedrooms: Studios to 3 Bedrooms + Den, Townhomes
Starting Price: $606,900
Expected Completion: Move-In Ready
Suite Features
Wide Plank Flooring
Custom European-Style Kitchen
Spa-Inspired Bathrooms
Floor-to-Ceiling Windows
Private Balconies in Every Suite
This is MIDTOWN LIVING
Set on Broadway Avenue, just east of Yonge Street and a short walk north of Eglinton Avenue, Untitled places you in the heart of Midtown Toronto. Eglinton Station is within walking distance, connecting Line 1 subway service with Line 5 Eglinton, so getting across the city without a car is simple. Everyday essentials are close at hand, from Loblaws on Eglinton to the shops of Yonge-Eglinton Centre. Evenings can begin at La Vecchia, La Carnita, or The Keg, with a film at Cineplex Cinemas Yonge-Eglinton to follow. For quieter moments, Sherwood Park and Blythwood Ravine Park offer green space nearby. Families will also appreciate schools such as North Toronto Collegiate Institute and Northern Secondary School.
Transit
Eglinton Station
Line 5 Eglinton Crosstown LRT
Mount Pleasant Station
103 Bus Route
34 Bus Route
And More!
Education
North Toronto Institute
Northern Secondary School
Marshall McLuhan
St. Monica's
Blyth Academy Lawrence Park
And More!
Nature
Eglinton Park
Sherwood Park
Blythwood Ravine Park
Beltline Trail
Redpath Avenue Parkette
And More!
Dining
The Pickle Barrel
La Vecchia
Kinton Ramen
Five Doors North
Zee Grill Seafood Restaurant
And More!
Shopping
Indigo
Lululemon
Sephora
Club Monaco
Summerhill Market
And More!
Entertainment
Cineplex Cinemas
Absolute Comedy
Snakes & Lattes Midtown
Granite Brewery
The Rose and Crown
And More!
93
Walk Score
86
Transit Score
71
Bike Score
Reasons to BUY
A Signature Collaboration
Untitled marks Pharrell Williams’ first venture into multi-residential development, created alongside Reserve Properties and Westdale Properties. To shape the building, IBI Group used the sound waves of his song “Gust of Wind,” turning music into architecture. The rippling balconies create an elegant, fluid form that looks different from every side. Inside, U31 carried the vision forward with spaces inspired by Japanese gardens, natural materials, and calm, minimal design. For buyers, it means owning a home with a true story and a character that stands apart in Midtown.
More Than 34k Sq Ft of Amenities
Life at Untitled extends well beyond the suite, with more than 34,000 square feet of indoor and outdoor amenity space. Residents can unwind at the indoor/outdoor pool and spa, or find quiet moments in the meditation garden. The fitness centre, yoga studio, and basketball court keep every day active, while the coworking lounge and garden make working from home easy. A screening room, private dining room, kids’ playroom, and outdoor dining with barbecues and pizza ovens complete the experience. For buyers, it means resort-style living for every age and lifestyle, all under one roof.
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A Prime Midtown Location
Untitled sits on Broadway Avenue, one block east of Yonge Street and two blocks north of Eglinton Avenue. Line 1 subway service and the Eglinton Crosstown LRT are both close by, connecting residents to downtown, North York, and across the city. Loblaws, Summerhill Market, and the shops of Yonge-Eglinton Centre cover everyday needs, while Bar Buca, Cibo Wine Bar, and Cineplex Cinemas Yonge-Eglinton set the scene for evenings out. Sherwood Park and Blythwood Ravine Park add green space just a short walk away. For buyers, it means a car-free lifestyle in one of Toronto’s most connected neighbourhoods.
Gallery
Team
Reserve Properties is an active developer of residential, retail and mixed-use properties. With over three decades of experience, the executive has been involved in more than 125 projects encompassing more than 12,500 homes and 2 million square feet of commercial and retail space across North America. The Reserve team spans two family generations, offering extensive expertise in all aspects of real estate development, construction and financing. Reserve Properties hires the best professionals and consultants to help bring each venture to life. This philosophy, coupled with a steadfast commitment to the best interests of their clients and customers, has helped the company achieve the success it enjoys today.
For over 60 years, Toronto-based Westdale Properties has owned, managed and developed real estate across North America. As a family company with a unique vision for multi-residential real estate and an understanding of mixed-use development, Westdale is committed to fostering positive experiences for the thousands of people who live in, work and shop at their properties. Westdale’s Canadian portfolio alone includes close to 7,000 residential units and over 2.5 million square feet of retail, commercial and industrial spaces.
Pharrell Williams is a 13-time Grammy Award-winning artist, producer, songwriter, philanthropist, fashion designer and entrepreneur, known for high-profile collaborations, including a capsule collection with Chanel and a long-standing relationship with Adidas and Human Made. Other collaborative projects include an upcoming Youth Centre in Virginia Beach with Oppenheim Architecture + Design, work with Zaha Hadid Architects and the creation of the Something in the Water Festival. This collaboration with Reserve and Westdale marks Pharrell’s first foray into multi-residential development.
IBI Group is a global firm of architects, engineers, designers and technology professionals who create vibrant, livable and sustainable urban environments. IBI Group Architects are recognized leaders in residential, hospitality, retail and mixed-use design. Under the leadership of Design Principal and Global Director of Buildings, Mansoor Kazerouni, IBI has designed many of Toronto’s exclusive condominium developments. The firm is currently working in major cities across Canada, the United States, the UK, Middle East and India.
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